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Friday, April 26 • 10:15am - 11:15am
From a "Like" to a Leader: Using Facebook to Organize Workers (Intermediate-Advanced)

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Using social media to move your message or share memes isn’t enough to build a movement. Talking about online-to-offline should mean much more than event turnout. These are real tools to build real power. Sol Freire and Kelcie Glass will share their experiences using social media to organize workers and build power. They’ll discuss how to proactively find new supporters, how to use public and private social media pages to build a community, how to use comments and messaging to identify key individuals, and how to build an online-to-offline pipeline to connect individuals with ‘real-world’ organizers and create a movement.

Slides @ http://bit.ly/Like2Leader 

avatar for Sol Freire

Sol Freire

Digital Director, New York Communities for Change
Sol Freire has been with New York Communities for Change since 2016, first as its Digital Organizer and currently as its Digital Director. In these roles, she helped to organize a national network of over 1,000 bank workers to successfully expose the wrongdoings of Wells Fargo, and... Read More →
avatar for Kelcie Glass

Kelcie Glass

Social Media Organizer, Concerted Action
Kelcie’s communications career and projects force her to be ahead of the social media curve, and to find new and innovative ways for organizations to connect with consumers, members, and allies. She maximizes the effectiveness of social media channels for her clients, by creating... Read More →

Friday April 26, 2019 10:15am - 11:15am EDT
18 B-D